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axanar_kickstarter_details [2016/03/05 08:03] – [Moving the Goalposts?] adds main article link at top of goal post article Carlos Pedraza | axanar_kickstarter_details [Unknown date] (current) – external edit (Unknown date) 127.0.0.1 | ||
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====== Axanar Kickstarter Details ====== | ====== Axanar Kickstarter Details ====== | ||
<wrap lo>// | <wrap lo>// | ||
- | //See also: [[Prelude Kickstarter Details]] | + | //See also: [[Prelude Kickstarter Details]], [[Axanar Indiegogo Details]] and [[ambition_vs._achievement|Ambition vs. achievement]]//</ |
[{{ :: | [{{ :: | ||
This is an analysis of the publicly available information about Axanar' | This is an analysis of the publicly available information about Axanar' | ||
- | **CONTROVERSY** This campaign is also the production' | + | **CONTROVERSY** This campaign is also the production' |
<WRAP center round important> | <WRAP center round important> | ||
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While the total amount raised in this campaign was $638,471, only $610,065 (95.6 percent) came from 8,272 people (96.8 percent of total backers) who selected rewards among the 22 reward levels offered. | While the total amount raised in this campaign was $638,471, only $610,065 (95.6 percent) came from 8,272 people (96.8 percent of total backers) who selected rewards among the 22 reward levels offered. | ||
- | The remaining $28,406 came from 276 backers who appear to have not selected any rewards, so the amount of their contributions were not publicly disclosed. The average undisclosed donation was about $103. | + | The remaining $28,406 came from 276 backers who appear to have not selected any rewards, so the amount of their individual |
</ | </ | ||
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==== Donations Divvied Up ==== | ==== Donations Divvied Up ==== | ||
Consequently, | Consequently, | ||
+ | |||
+ | {{page> | ||
The following charts demonstrate: | The following charts demonstrate: | ||
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The following charts tease out interesting information about backers and the rewards they selected. | The following charts tease out interesting information about backers and the rewards they selected. | ||
+ | {{ : | ||
=== Top 5 Rewards === | === Top 5 Rewards === | ||
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^ ^ Top 5 rewards raised $334,925 (55 percent of total) from 6,534 backers (79 percent of total) ||| | ^ ^ Top 5 rewards raised $334,925 (55 percent of total) from 6,534 backers (79 percent of total) ||| | ||
- | {{ : | + | {{: |
<WRAP centeralign>< | <WRAP centeralign>< | ||
{{: | {{: | ||
+ | {{ : | ||
=== High-End Rewards === | === High-End Rewards === | ||
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{{section> | {{section> | ||
- | ===== Moving the Goal Posts? ===== | + | {{page>moving |
- | <wrap lo>// | + | |
- | See also: [[copyright infringement# | + | |
- | + | ||
- | The trajectory of the Axanar project' | + | |
- | + | ||
- | > //[[Prelude to Axanar]]// will then allow us to launch into // | + | |
- | ==== At the Outset ==== | + | |
- | + | ||
- | The Prelude Kickstarter started out with a modest $10,000 goal. It ended up with $101,171. Of that amount, executive producer [[Alec Peters]] allotted $10,000 to what he called " | + | |
- | + | ||
- | > This means the legal paperwork needed to create our production company and the rather expensive insurance to cover all our productions over the coming year. It allows us to set up production offices … and start to produce // | + | |
- | + | ||
- | ==== The ' | + | |
- | [{{ :: | + | |
- | + | ||
- | The release of //Prelude to Axanar// and subsequent acclaim may have been a game-changer, | + | |
- | + | ||
- | > [The] Axanar Kickstarter was launched with some very specific goals in mind, namely, <wrap hi> | + | |
- | + | ||
- | In Axanar' | + | |
- | + | ||
- | === First Commercial Hint === | + | |
- | + | ||
- | Instead, this Kickstarter money was destined for infrastructure — and the first mention of a grander commercial production plan. The campaign described these costs as: | + | |
- | * Set construction, | + | |
- | * Soundstage, $125,000. "This will be the permanent home of Axanar Productions and <wrap hi>allow us to do more than just Axanar, from other adventures in the Star Trek universe and beyond.</ | + | |
- | * Soundstage renovation.(([[https:// | + | |
- | + | ||
- | > Sci-Fi Film School | + | |
- | + | ||
- | * Axanar pre-production costs, $50,000. This includes costume manufacture, | + | |
- | * Axanar production costs, $325, | + | |
- | + | ||
- | [{{ : | + | |
- | ==== Ballooning Costs ==== | + | |
- | + | ||
- | Curiously, this last item — part of the Kickstarter campaign page — does not correspondingly appear in the Annual Report. The project needs articulated during the campaign totaled $404,000 (including Kickstarter fees and the cost of backers' | + | |
- | + | ||
- | > Well, due to all your generosity, we have everything we need for the sets and studio and are <wrap hi>well on our way to covering most of the budget.</ | + | |
- | + | ||
- | As it turned out, costs — especially to build out the studio Peters intended to use for commercial projects, and to rent out to bring in revenue(({{: | + | |
- | + | ||
- | > We outlined costs … for infrastructure that we would need to raise roughly $400,000 for. … <wrap hi>That was before we found out what everything would really cost and what we didn't even know we needed.</ | + | |
- | + | ||
- | [{{ :: | + | |
- | + | ||
- | According to the Annual Report, even the $638,471 raised — more than six times the campaign' | + | |
- | + | ||
- | ==== Time to Indiegogo ==== | + | |
- | + | ||
- | By the time Peters embarked on his third crowdfunding campaign, this time on [[Axanar Indiegogo Details|Indiegogo]] nearly a year later, not only had the [[budget analysis|costs ballooned]] … so had his [[Axanar Productions# | + | |
- | + | ||
- | > In the end, it was agreed that more time and more money would equal greater quality.(({{: | + | |
- | + | ||
- | And so Axanar moved forward to its most ambitious campaign, this time on a rival crowdfunding platform — [[Axanar Indiegogo Details|Indiegogo]] — and a new target, $1.32 million — to actually move //Axanar// into production.(([[https:// | + | |
- | + | ||
- | /* Draw distinction between Ares' 'no standing sets so we can rent out the studio' | + | |
- | */ | + | |
---- | ---- | ||
- | **Keywords** {{tag>stub crowdfunding commercial}} | + | **Keywords** {{tag> |