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patreon_may_1 [2019/05/11 20:52] – Carlos Pedrazapatreon_may_1 [2019/05/11 21:05] – Carlos Pedraza
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 <fs x-small>MAY 11, 2019<wrap indent> | </wrap><wrap indent> 5 MIN READ</wrap></fs> <fs x-small>MAY 11, 2019<wrap indent> | </wrap><wrap indent> 5 MIN READ</wrap></fs>
  
-====== A Missed May Target, a Moving Patreon Goalpost ======+====== A Missed May Target, a Moving Patreon Goal Post ======
  
-**//Axanar fans fail to step up to pay for Alec Peters to stay in the warehouse called Ares Studios// **+**//Axanar fans fail to step up to pay for Alec Peters to stay in the warehouse he calls Ares Studios// **
  
  {{TOC}}{{page>byline}}  {{TOC}}{{page>byline}}
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 <WRAP center 90%> <fs smaller>**//See also: [[reel_trek|Planning for Worst in Patreon Effort to Save Axanar's Home]]//** </fs> </WRAP> <WRAP center 90%> <fs smaller>**//See also: [[reel_trek|Planning for Worst in Patreon Effort to Save Axanar's Home]]//** </fs> </WRAP>
 +
 +===== Not Even Close =====
  
 {{page>subscribe}} {{page>subscribe}}
- 
-===== Not Even Close ===== 
  
 **That didn’t happen**. Not even close. It took three months just to get halfway to the goal; Peters launched the effort January 18. **That didn’t happen**. Not even close. It took three months just to get halfway to the goal; Peters launched the effort January 18.
  
 **Underperformance**. The campaign underperformed even conservative projections, with the growth in donors and donations often grinding to a halt, and with the average donations dropping by almost 75 percent. **Underperformance**. The campaign underperformed even conservative projections, with the growth in donors and donations often grinding to a halt, and with the average donations dropping by almost 75 percent.
- 
-<WRAP right round important 320px> 
-<fs smaller><wrap em>UPDATE</wrap> As of May 11, the Ares Studio Patreon stood at 224 donors pledging $2,150 a month. The campaign has taken 11 days to recover the ground it lost when so many patrons dropped out.</fs> 
-</WRAP> 
- 
  
 ==== 800-Patron Goal ==== ==== 800-Patron Goal ====
  
 In his Patreon pitch video, Peters put out what he thought was an achievable goal: In his Patreon pitch video, Peters put out what he thought was an achievable goal:
 +
 +<WRAP right round tip 320px>
 +<fs smaller><wrap em>UPDATE</wrap> As of May 11, the Ares Studio Patreon stood at 224 donors pledging $2,150 a month. The campaign has taken 11 days to recover the ground it lost when so many patrons dropped out.</fs>
 +</WRAP>
  
 <WRAP>//**__« We only need 800 patrons to give us $5 a month to cover those expenses. That’s about the cost of a cup of coffee at Starbucks, or about 17¢ a day. »__ **//  <wrap indent>//— Alec Peters, Patreon pitch video//</wrap></WRAP> <WRAP>//**__« We only need 800 patrons to give us $5 a month to cover those expenses. That’s about the cost of a cup of coffee at Starbucks, or about 17¢ a day. »__ **//  <wrap indent>//— Alec Peters, Patreon pitch video//</wrap></WRAP>
- 
-[{{ ::projected_donors_2-10-2.jpg?400|**UNDERPERFORMING** In mid-February, projections had the Ares warehouse Patreon at about 260 patrons by April 1. In reality, the campaign has yet to attract more than 224, falling on May 1 to 205. //Click image to view full size.// <fs smaller>//AxaMonitor graph from February 10//</fs>}}] 
  
 As of May 1, the number of patrons stood at only a fourth of what Peters hoped for. The average donation, however, was a more encouraging $9.67, signaling individuals’ enthusiasm but lacking more broad-based support. As of May 1, the number of patrons stood at only a fourth of what Peters hoped for. The average donation, however, was a more encouraging $9.67, signaling individuals’ enthusiasm but lacking more broad-based support.
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 Peters has [[:bait_switch|contradicted himself]] several times during the campaign on the question of whether he would stay in his current 6,000-square foot warehouse, or move by May 1 to a 3,000-square foot facility nearby for about $2,500 a month. Peters has [[:bait_switch|contradicted himself]] several times during the campaign on the question of whether he would stay in his current 6,000-square foot warehouse, or move by May 1 to a 3,000-square foot facility nearby for about $2,500 a month.
 +
 +[{{ ::projected_donors_2-10-2.jpg?400|**UNDERPERFORMING** In mid-February, projections had the Ares warehouse Patreon at about 260 patrons by April 1. In reality, the campaign has yet to attract more than 224, falling on May 1 to 205. //Click image to view full size.// <fs smaller>//AxaMonitor graph from February 10//</fs>}}]
  
 **We don’t want to move**. His Patreon pitch outlined a value proposition to prospective patrons Peters thought was worth at least the $4,000 a month to stay in the bigger warehouse. **We don’t want to move**. His Patreon pitch outlined a value proposition to prospective patrons Peters thought was worth at least the $4,000 a month to stay in the bigger warehouse.
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 Peters also delivers the update while leaning on one of the stations on the U.S.S. Ares bridge, showing off a visible flaw in the construction of the set, as one piece is misaligned with another.  Peters also delivers the update while leaning on one of the stations on the U.S.S. Ares bridge, showing off a visible flaw in the construction of the set, as one piece is misaligned with another. 
-{{page>footer}}{{tag>tagged items}}+{{page>footer}}{{tag>Patreon Ares_Studios crowdfunding warehouse}}