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patreon_growth_slide [2019/03/14 17:05] – created Carlos Pedraza | patreon_growth_slide [2019/03/14 17:05] – Carlos Pedraza | ||
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**The key indicator** of progress in the Patreon campaign is how many new patrons join each day, and with how much added to the monthly pledge total. | **The key indicator** of progress in the Patreon campaign is how many new patrons join each day, and with how much added to the monthly pledge total. | ||
- | * **Average new donors** each day was as high as 4.9 two weeks ago. Today, it's shrunk to 3.8. | + | * **Average new donors** |
* **New donors giving less**: As of today, each donor is pledging an average $34.56. Two weeks ago, the average pledge was $45 | * **New donors giving less**: As of today, each donor is pledging an average $34.56. Two weeks ago, the average pledge was $45 | ||
- | **The bottom line**: Peters' | + | **The bottom line**: Peters’ effort to get fans to pay his warehouse rent is underperforming even optimistic projections. He’s avoided firmly committing to whether he’s staying in the $4, |
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