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indiegogo_halt [2017/04/04 02:18] – Carlos Pedrazaindiegogo_halt [2018/04/21 08:47] – [Beleaguered Studio] edit to clarify Carlos Pedraza
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-A crowdfunding campaign — switched at the last minute from Kickstarter to Indiegogo — to save Axanar's donor-built studio launched March 20, 2017, with great sound and fury. Two weeks later, the results appeared to signify nothing.+**PART ONE** //A crowdfunding campaign — switched at the last minute from Kickstarter to Indiegogo — to save Axanar's donor-built studio launched March 20, 2017, with great sound and fury. Two weeks later, the results appeared to signify nothing.//
  
 A year before, Axanar Productions CEO [[Alec Peters]] and corporate officer/public relations director Mike Bawden had penned a series of blog posts about how to run successful crowdfunding efforts. Faced with having to promote a campaign hobbled by a dubious business plan, uncompelling perks and reputations buffeted by year-long litigation, Peters appeared to ignore his own advice. A year before, Axanar Productions CEO [[Alec Peters]] and corporate officer/public relations director Mike Bawden had penned a series of blog posts about how to run successful crowdfunding efforts. Faced with having to promote a campaign hobbled by a dubious business plan, uncompelling perks and reputations buffeted by year-long litigation, Peters appeared to ignore his own advice.
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 {{::daily_funding.jpg?direct|}} \\ {{::daily_funding.jpg?direct|}} \\
-<wrap lo>**WRONG DIRECTION** After a spectacular opening, daily funding plummeted by the day, eventually reaching its nadir — zero — on April 3. //Source: BackerTracker// <wrap lo>Click image to view full size.</wrap></wrap>+<wrap lo>**WRONG DIRECTION** After a spectacular opening, the number of new donations plummeted by the day, eventually reaching its nadir — zero — on April 3. //Source: BackerTracker// <wrap lo>Click image to view full size.</wrap></wrap>
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 ==== Axanar: BackerKit Competitor ==== ==== Axanar: BackerKit Competitor ====
  
-Ironically, Axanar was a former BackerKit customer whose dissatisfaction led to the creation of the troubled [[ares_digital_update|Ares Digital]] platform as a competitor. What few perks had been manufactured sat in boxes for months because of the system's inability to create the proper shipping labels. +Ironically, Axanar was a former BackerKit customer whose dissatisfaction led to the creation of the troubled [[ares_digital_update|Ares Digital]] platform as a competitor. What few perks had been manufactured sat in boxes for months because of the system's inability to generate the proper shipping labels. 
  
 [[Ares Digital]], once promised to be a revenue source for Axanar, never took off, even after a [[new_ares_digital|relaunch]] of the platform. [[Ares Digital]], once promised to be a revenue source for Axanar, never took off, even after a [[new_ares_digital|relaunch]] of the platform.
  
-[{{ :industry-pitch.jpg?direct&300|**SWING AND A MISS** Alec Peters' [[yout>V4173MUhdUk|pitch video]] painted a rosy picture of Industry Studios but flaws appeared early, such as the last-minute switch from Kickstarter to Indiegogo. The video still referred to the campaign as a Kickstarter effort.}}]+[{{ :industry-pitch.jpg?direct&300|**SWING AND A MISS** Alec Peters' [[yout>V4173MUhdUk|pitch video]] painted a rosy picture of Industry Studios but flaws appeared early, such as the last-minute switch in crowdfunding platforms. The video intended for Kickstarter appeared in an Indiegogo campaign, still referring to itself as a Kickstarter endeavor.}}]
  
 ===== Beleaguered Studio ===== ===== Beleaguered Studio =====
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 In reality, the warehouse he had leased for three years (with a year's rent required up front, paid with donors' money) had become a money pit. Hampered by the copyright suit brought by [[CBS]] and [[Paramount Pictures]], Peters worked to complete the soundstage build-out, constantly assuring donors he had lined up film productions to rent the facility. In reality, the warehouse he had leased for three years (with a year's rent required up front, paid with donors' money) had become a money pit. Hampered by the copyright suit brought by [[CBS]] and [[Paramount Pictures]], Peters worked to complete the soundstage build-out, constantly assuring donors he had lined up film productions to rent the facility.
  
-Months and hundreds of thousands of dollars later, the studio remained incomplete — a soundstage that literally [[studio-financials|lacked soundproofing]]. All the donors' money was gone, with nothing filmed of //Axanar// but the Vulcan Scene that was supposed to spur continued rounds of crowdfunding Peters needed for what had become a $2 million project. {{:axamonitor-ico.gif?nolink|}}+Months and hundreds of thousands of dollars later, the studio remained incomplete — a soundstage that literally [[studio-financials|lacked soundproofing]]. All the donors' money was gone, with nothing filmed of //Axanar// but the Vulcan Scene that was supposed to spur continued rounds of crowdfunding Peters needed for what had become a $2 million project. 
 + 
 +The Vulcan Scene, by the way, was shot in the parking lot — outdoors.{{:axamonitor-ico.gif?nolink|}} 
 + 
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 +<wrap em>COMMENTS</wrap> \\ 
 +Discuss this article in [[face>groups/axamonitor/permalink/189372254910963/|AxaMonitor's Facebook group]]. 
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-<wrap lo>**NEXT** "Self-Inflicted Wounds": Part 2 examines the campaign's flawed premise and the ways in which Peters' appeared to undermine his own efforts for crowdfunding success.</wrap>+<wrap lo>**NEXT** "Self-Inflicted Wounds": Part 2 examines the campaign's flawed premise and the ways in which Peters appeared to undermine his own efforts for crowdfunding success.</wrap>
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