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crowdfunding_platforms [2016/03/05 02:25] – [Indiegogo Model] Carlos Pedrazacrowdfunding_platforms [2017/03/10 20:36] – [Indiegogo Model] reformat Carlos Pedraza
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 Over the course of three crowdfunding campaigns in 2014 and 2015, Axanar raised in excess of $1.1 million from more than 8,000 donors, with additional undisclosed funds from direct donations and merchandise sales to donors. Over the course of three crowdfunding campaigns in 2014 and 2015, Axanar raised in excess of $1.1 million from more than 8,000 donors, with additional undisclosed funds from direct donations and merchandise sales to donors.
  
 +{{page>analysis box}}
 ===== Crowdfunding Campaigns ===== ===== Crowdfunding Campaigns =====
 <wrap lo>//See also: [[Prelude Kickstarter Details]], [[Axanar Kickstarter Details]] and [[Axanar Indiegogo Details]]//</wrap> <wrap lo>//See also: [[Prelude Kickstarter Details]], [[Axanar Kickstarter Details]] and [[Axanar Indiegogo Details]]//</wrap>
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 [{{ ::annual-report.jpg?200|**COVER IMAGE** from the Axanar 2015 Annual Report.}}] [{{ ::annual-report.jpg?200|**COVER IMAGE** from the Axanar 2015 Annual Report.}}]
  
-Axanar released an [[Annual Report]] in November 2015 that reported its fundraising and expenditures through July 2015, encompassing spending from its two Kickstarter campaigns.(({{:axanar-annual-report-v2.pdf|Axanar 2015 Annual Report (PDF)}}))+Axanar released an [[Annual Report]] in December 2015 that reported its fundraising and expenditures through July 2015, encompassing spending from its two Kickstarter campaigns.(({{:axanar-annual-report-v2.pdf|Axanar 2015 Annual Report (PDF)}}))
  
 The report promised a follow-up due in the first quarter of 2016. It is unknown whether that schedule is affected by the [[lawsuit]]. The report promised a follow-up due in the first quarter of 2016. It is unknown whether that schedule is affected by the [[lawsuit]].
  
 ==== Undisclosed Proceeds ==== ==== Undisclosed Proceeds ====
-In addition to raising funds on Kickstarter and Indiegogo, Axanar ran direct donation campaigns on its own website and through its exclusive [[Ares Digital]] Donor Store, where donors can purchase additional Axanar [[merchandise]].+In addition to raising funds on Kickstarter and Indiegogo, Axanar created direct revenue streams through:
  
-Proceeds from these activities have yet to be reported by Axanar Productions.+  * The PayPal link added to its Kickstarter page after the campaign closed.(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|"PayPal" section, Prelude to Axanar Kickstarter campaign page]], retrieved 5/2/16.)) 
 +  * On its own website.(([[http://www.axanarproductions.com/donate/|Axanar Donation Page]], retrieved 5/2/16.)) 
 +  * Via its exclusive [[Ares Digital]] Donor Store, where donors can purchase additional Axanar [[merchandise]]. 
 +  * "Retroactive donations" that entitle backers to Blu-rays of //Prelude to Axanar//. 
 + 
 +In an April 1, 2016, interview Peters refused to state how much had been raised from these sources, saying that information would be released in the future only to donors.(([[https://youtu.be/ZcPjJKzRdK4|Alec Peters, TrekZone Spotlight interview]], 4/2/16.)) 
 + 
 +On September 29, 2016, a [[compel_discovery|motion to compel discovery]] filed by Axanar's lawyers against CBS and Paramount revealed the studios now had the audit that had been performed on Axanar's books, and that its undisclosed income totaled something like $200,000, raising the previous $1.3 million to $1.5 million. 
 + 
 +===== Source Data ===== 
 +<WRAP center round download> 
 +<wrap lo>**Download the source documents** for the {{tagpage>crowdfunding&dynamic}} series of articles. The data was assembled into spreadsheets from publicly accessible information made available by the crowdfunding platforms and/or the Axanar Annual Report. Click on the citation number to access the downloadable spreadsheets. (({{::axanar_crowdfunding.xlsx|Download Excel spreadsheet}} with data from Axanar crowdfunding campaigns on Kickstarter and Indiegogo. Also, the {{:axanar_financials.xlsx|Axanar Financials}} spreadsheet summarizes data from the Axanar Annual Report, 2015, Revised, and the data used to {{::ambition-achievement-source.xlsx|generate charts}} in the [[Ambition vs. Achievement]] article.))</wrap> 
 +</WRAP> 
 + 
 +<WRAP center round todo> 
 +=== Submit Findings === 
 +<wrap lo>Readers who make interesting findings by sorting the crowdfunding and financial data on their own are invited  
 +to submit them to **AxaMonitor**. Please use the [[Feedback]] page to submit new information. Thank you!</wrap> 
 +</WRAP> 
 +=====   =====
  
 ===== About Kickstarter ===== ===== About Kickstarter =====
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 Fifteen million people from all around the world visit the site on a monthly basis. The site runs on a rewards-based system, meaning supporters who donate to fund a project or product can  receive perks, rather than an equity stake in the company. Fifteen million people from all around the world visit the site on a monthly basis. The site runs on a rewards-based system, meaning supporters who donate to fund a project or product can  receive perks, rather than an equity stake in the company.
  
-==== Indiegogo Model ==== 
  
-Users can create a page for their funding campaign, set up an account with PayPal, make a list of perks for different levels of investment, then create a social media–based publicity effort. Users publicize the projects themselves through Facebook, Twitter and similar platforms. The site levies a 4 percent fee for successful campaigns. For campaigns that fail to raise their target amount, users have the option of either refunding all money to their contributors at no charge or keeping all money raised minus a 9 percent fee. +<WRAP right round info 50%> 
- +<wrap lo>Portions of this article were adapted from the articles, **[[wp>Kickstarter]]**, and **[[wp>Indiegogo]]**.</wrap>
-Unlike similar sites such as Kickstarter, Indiegogo disburses the funds immediately, when the contributions are collected through the user's PayPal accounts. Indiegogo also offers direct credit card payment acceptance through their own portal. Those funds are disbursed up to two weeks after the conclusion of a campaign. +
- +
-According to The Wall Street Journal, by 2014 more than 200,000 campaigns had been launched on the platform, raising millions of dollars for projects in at least 70 countries every week. Already-funded projects have also used Indiegogo to create publicity or find distributors. +
- +
-<WRAP round info> +
-Portions of this article were adapted from the articles, **[[wp>Kickstarter]]**, and **[[wp>Indiegogo]]**.+
 </WRAP> </WRAP>
  
-===== Source Data ===== +==== Indiegogo Model ====
-<WRAP center round download> +
-**Download the source documents** for the {{tagpage>crowdfunding&dynamic}} series of articles. The data was assembled into spreadsheets from publicly accessible information made available by the crowdfunding platforms.(({{::axanar_crowdfunding.xlsx|Download Excel spreadsheet}} with data from Axanar crowdfunding campaigns on Kickstarter and Indiegogo.)) +
-</WRAP>+
  
-<WRAP center round todo> +Users can create a page for their funding campaign, set up an account with PayPal, make a list of perks for different levels of investment, then create a social media–based publicity effort. Users publicize the projects themselves through Facebook, Twitter and similar platforms. The site levies a 4 percent fee for successful campaigns. For campaigns that fail to raise their target amount, users have the option of either refunding all money to their contributors at no charge or keeping all money raised minus a 9 percent fee.
-==== Submit Findings ==== +
-Readers who make interesting findings by sorting the crowdfunding data on their own are invited  +
-to submit them to **AxaMonitor**. Please use the [[Feedback]] page to submit new information. Thank you! +
-</WRAP> +
-=====   =====+
  
 +Unlike similar sites such as Kickstarter, Indiegogo disburses the funds immediately, when the contributions are collected through the user's PayPal accounts. Indiegogo also offers direct credit card payment acceptance through their own portal. Those funds are disbursed up to two weeks after the conclusion of a campaign.
  
 +According to The Wall Street Journal, by 2014 more than 200,000 campaigns had been launched on the platform, raising millions of dollars for projects in at least 70 countries every week. Already-funded projects have also used Indiegogo to create publicity or find distributors. {{:axamonitor-ico.gif?nolink|}}
  
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 **Keywords** {{tag>crowdfunding news}} **Keywords** {{tag>crowdfunding news}}