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ambition_vs._achievement [2016/04/09 15:25] – [Original Goal] Carlos Pedraza | ambition_vs._achievement [2020/01/25 13:24] (current) – [Stretch Goals] Carlos Pedraza | ||
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- | ====== Ambition vs. Achievement ====== | ||
{{TOC}} | {{TOC}} | ||
+ | ====== Ambition vs. Achievement ====== | ||
+ | {{page> | ||
<wrap lo>// | <wrap lo>// | ||
See also: [[prelude_kickstarter_details|Prelude Kickstarter Details]], [[axanar_kickstarter_details|Axanar Kickstarter Details]], [[axanar_indiegogo_details|Axanar Indiegogo Details]] and [[annual_report|Annual Report]].//</ | See also: [[prelude_kickstarter_details|Prelude Kickstarter Details]], [[axanar_kickstarter_details|Axanar Kickstarter Details]], [[axanar_indiegogo_details|Axanar Indiegogo Details]] and [[annual_report|Annual Report]].//</ | ||
- | This analysis | + | **THIS ANALYSIS** |
As demonstrated in the following charts, at each significant stage in Axanar' | As demonstrated in the following charts, at each significant stage in Axanar' | ||
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==== Stretch Goals ==== | ==== Stretch Goals ==== | ||
- | Axanar Productions | + | **AXANAR PRODUCTIONS** |
As the campaign progressed, the "Where the money goes" section of the [[https:// | As the campaign progressed, the "Where the money goes" section of the [[https:// | ||
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Factoring in Kickstarter fees and estimated costs to produce and ship the rewards contributors were due, increased the ask. As contributions continued to grow, Peters added new funding goals tied to costs beyond //Prelude// — meant for producing the feature, //Axanar//, itself. | Factoring in Kickstarter fees and estimated costs to produce and ship the rewards contributors were due, increased the ask. As contributions continued to grow, Peters added new funding goals tied to costs beyond //Prelude// — meant for producing the feature, //Axanar//, itself. | ||
- | <WRAP box right 50%> | + | <WRAP box round right 270px> |
- | //**__‘Suddenly, the money from the Axanar Kickstarter that would' | + | //**__« Suddenly, the money from the Axanar Kickstarter that would' |
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==== Spending ==== | ==== Spending ==== | ||
- | With a total raised of $123, | + | With a total raised of $123, |
===== Ambition: Axanar ===== | ===== Ambition: Axanar ===== | ||
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==== Original Goal ==== | ==== Original Goal ==== | ||
- | At the outset | + | **IN THE BEGINNING** |
> The 90-minute //Axanar// feature will take about 3 weeks and cost roughly between $650,000 and $750,000 (the budget is in process based on learnings from the //Prelude to Axanar// budget, so I would expect the budget to climb).(([[https:// | > The 90-minute //Axanar// feature will take about 3 weeks and cost roughly between $650,000 and $750,000 (the budget is in process based on learnings from the //Prelude to Axanar// budget, so I would expect the budget to climb).(([[https:// | ||
==== Infrastructure Goals ==== | ==== Infrastructure Goals ==== | ||
+ | |||
At the outset, this Kickstarter was meant to pay for the sound stage and set construction. " | At the outset, this Kickstarter was meant to pay for the sound stage and set construction. " | ||
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> [The] Axanar Kickstarter was launched with some very specific goals in mind, namely, building the infrastructure that would allow us to make Axanar and other Star Trek properties.((Axanar Annual Report 2015, Revised, p. 7, 12/15/15.)) | > [The] Axanar Kickstarter was launched with some very specific goals in mind, namely, building the infrastructure that would allow us to make Axanar and other Star Trek properties.((Axanar Annual Report 2015, Revised, p. 7, 12/15/15.)) | ||
- | <WRAP box right 50%> | + | <WRAP box round right 50%> |
- | //**__‘With the enthusiasm behind //Axanar// telling us fans wanted to see something spectacular, | + | //**__« With the enthusiasm behind //Axanar// telling us fans wanted to see something spectacular, |
</ | </ | ||
Yet he acknowledges the public perception that the Axanar Kickstarter was to “incorrectly assume that the money was to go to production costs.” ((Axanar Annual Report 2015, Revised, p. 8, 12/15/15.)) | Yet he acknowledges the public perception that the Axanar Kickstarter was to “incorrectly assume that the money was to go to production costs.” ((Axanar Annual Report 2015, Revised, p. 8, 12/15/15.)) | ||
- | While it is true that at the outset of this Kickstarter Peters clearly outlined the soundstage and set construction costs as the objective of the campaign, it's also true he added that any amount over those costs would be applied to the feature production costs.(([[https:// | + | **WHILE IT'S TRUE** |
It is therefore notable that every other spending category named in the Kickstarter campaign was correspondingly addressed in the Annual Report — except for production costs. | It is therefore notable that every other spending category named in the Kickstarter campaign was correspondingly addressed in the Annual Report — except for production costs. | ||
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- | **Keywords** {{tag> | + | <wrap right>**Keywords** {{tag> |