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ambition_vs._achievement [2016/04/03 21:58] – [Infrastructure Goals] Carlos Pedraza | ambition_vs._achievement [2020/01/25 13:24] (current) – [Stretch Goals] Carlos Pedraza | ||
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- | ====== Ambition vs. Achievement ====== | ||
{{TOC}} | {{TOC}} | ||
+ | ====== Ambition vs. Achievement ====== | ||
+ | {{page> | ||
<wrap lo>// | <wrap lo>// | ||
See also: [[prelude_kickstarter_details|Prelude Kickstarter Details]], [[axanar_kickstarter_details|Axanar Kickstarter Details]], [[axanar_indiegogo_details|Axanar Indiegogo Details]] and [[annual_report|Annual Report]].//</ | See also: [[prelude_kickstarter_details|Prelude Kickstarter Details]], [[axanar_kickstarter_details|Axanar Kickstarter Details]], [[axanar_indiegogo_details|Axanar Indiegogo Details]] and [[annual_report|Annual Report]].//</ | ||
- | This analysis | + | **THIS ANALYSIS** |
As demonstrated in the following charts, at each significant stage in Axanar' | As demonstrated in the following charts, at each significant stage in Axanar' | ||
===== Achievement: | ===== Achievement: | ||
- | The chart below demonstrates the rising costs for // | + | The chart below demonstrates the rising costs for // |
{{:: | {{:: | ||
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The Kickstarter campaign for the 20-minute //Prelude to Axanar// started out modestly, with costs held down as much as possible, including deferring payments to visual effects wizard [[Tobias Richter]], Peters said: | The Kickstarter campaign for the 20-minute //Prelude to Axanar// started out modestly, with costs held down as much as possible, including deferring payments to visual effects wizard [[Tobias Richter]], Peters said: | ||
- | > We could have gotten //Prelude// done for $ 10,000, but it would have meant deferring payment to our VFX team and others, who graciously offered to work and take payment after the main Kickstarter if needed.(([[https:// | + | > We could have gotten //Prelude// done for $10,000, but it would have meant deferring payment to our VFX team and others, who graciously offered to work and take payment after the main Kickstarter if needed.(([[https:// |
- | This Kickstarter was always planned as the first of a series to enable Peters " to make first true independent Star Trek film." | + | This Kickstarter was always planned as the first of a series to enable Peters "to make the first true independent Star Trek film." |
==== Stretch Goals ==== | ==== Stretch Goals ==== | ||
+ | |||
+ | **AXANAR PRODUCTIONS** attempted to address these budget shortfalls in the revised production budget presented as part of the crowdfunding campaign launched in July of 2015 on Indiegogo. | ||
+ | |||
As the campaign progressed, the "Where the money goes" section of the [[https:// | As the campaign progressed, the "Where the money goes" section of the [[https:// | ||
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Factoring in Kickstarter fees and estimated costs to produce and ship the rewards contributors were due, increased the ask. As contributions continued to grow, Peters added new funding goals tied to costs beyond //Prelude// — meant for producing the feature, //Axanar//, itself. | Factoring in Kickstarter fees and estimated costs to produce and ship the rewards contributors were due, increased the ask. As contributions continued to grow, Peters added new funding goals tied to costs beyond //Prelude// — meant for producing the feature, //Axanar//, itself. | ||
+ | |||
+ | <WRAP box round right 270px> | ||
+ | //**__« Suddenly, the money from the Axanar Kickstarter that would' | ||
+ | </ | ||
==== Final Amounts ==== | ==== Final Amounts ==== | ||
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=== Additional Contributions === | === Additional Contributions === | ||
- | But the end of the Kickstarter did not end Axanar' | + | But the end of the Kickstarter did not end Axanar' |
==== Spending ==== | ==== Spending ==== | ||
- | With a total raised of $123, | + | With a total raised of $123, |
===== Ambition: Axanar ===== | ===== Ambition: Axanar ===== | ||
- | The chart below illustrates the rising cost estimates to both produce //Axanar// and build out the infrastructure Axanar Productions planned for its future projects and rental of its studio assets.((citation needed from [[Annual Report]].)) | + | The chart below illustrates the rising cost estimates to both produce //Axanar// and build out the infrastructure Axanar Productions planned for its future projects and rental of its studio assets.((Axanar |
==== Original Goal ==== | ==== Original Goal ==== | ||
- | At the outset | + | **IN THE BEGINNING** |
> The 90-minute //Axanar// feature will take about 3 weeks and cost roughly between $650,000 and $750,000 (the budget is in process based on learnings from the //Prelude to Axanar// budget, so I would expect the budget to climb).(([[https:// | > The 90-minute //Axanar// feature will take about 3 weeks and cost roughly between $650,000 and $750,000 (the budget is in process based on learnings from the //Prelude to Axanar// budget, so I would expect the budget to climb).(([[https:// | ||
==== Infrastructure Goals ==== | ==== Infrastructure Goals ==== | ||
+ | |||
At the outset, this Kickstarter was meant to pay for the sound stage and set construction. " | At the outset, this Kickstarter was meant to pay for the sound stage and set construction. " | ||
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> [The] Axanar Kickstarter was launched with some very specific goals in mind, namely, building the infrastructure that would allow us to make Axanar and other Star Trek properties.((Axanar Annual Report 2015, Revised, p. 7, 12/15/15.)) | > [The] Axanar Kickstarter was launched with some very specific goals in mind, namely, building the infrastructure that would allow us to make Axanar and other Star Trek properties.((Axanar Annual Report 2015, Revised, p. 7, 12/15/15.)) | ||
+ | |||
+ | <WRAP box round right 50%> | ||
+ | //**__« With the enthusiasm behind //Axanar// telling us fans wanted to see something spectacular, | ||
+ | </ | ||
Yet he acknowledges the public perception that the Axanar Kickstarter was to “incorrectly assume that the money was to go to production costs.” ((Axanar Annual Report 2015, Revised, p. 8, 12/15/15.)) | Yet he acknowledges the public perception that the Axanar Kickstarter was to “incorrectly assume that the money was to go to production costs.” ((Axanar Annual Report 2015, Revised, p. 8, 12/15/15.)) | ||
- | While it is true that at the outset of this Kickstarter Peters clearly outlined the soundstage and set construction costs as the objective of the campaign, it's also true he added that any amount over those costs would be applied to the feature production costs.(([[https:// | + | **WHILE IT'S TRUE** |
It is therefore notable that every other spending category named in the Kickstarter campaign was correspondingly addressed in the Annual Report — except for production costs. | It is therefore notable that every other spending category named in the Kickstarter campaign was correspondingly addressed in the Annual Report — except for production costs. | ||
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- | <wrap lo>< | + | <wrap lo>< |
</ | </ | ||
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+ | === 'Burn Rate' === | ||
+ | |||
+ | In its April 2, 2016, FAQ Axanar explains the amount of cash it has on hand changes by the month: | ||
+ | |||
+ | > The amount of money left over from [[axanar_indiegogo_details|[Indiegogo]]] changes every month due to the “burn rate” of maintaining the studio while Axanar Productions works through the details of the lawsuit.(([[http:// | ||
{{section> | {{section> | ||
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- | **Keywords** {{tag> | + | <wrap right>**Keywords** {{tag> |