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moving_the_goalposts [2016/03/07 02:36] – Added tags Carlos Pedrazamoving_the_goalposts [2018/06/19 18:47] (current) – [Moving the Goal Posts?] Carlos Pedraza
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 ===== Moving the Goal Posts? ===== ===== Moving the Goal Posts? =====
 +[{{ ::idic-patch.jpg?200|**IDIC** Artwork from the Axanar Kickstarter campaign page.}}]
 +
 <wrap lo>//Main article: [[Axanar Kickstarter Details]] \\ <wrap lo>//Main article: [[Axanar Kickstarter Details]] \\
 See also: [[copyright infringement#Fan Films and Infringement]] and [[fan_films_breaking_the_unwritten_rules_and_defining_profit|Fan Films: Breaking the Unwritten Rules and Defining Profit]]//</wrap> See also: [[copyright infringement#Fan Films and Infringement]] and [[fan_films_breaking_the_unwritten_rules_and_defining_profit|Fan Films: Breaking the Unwritten Rules and Defining Profit]]//</wrap>
  
-The trajectory of the Axanar project's [[crowdfunding platforms|crowdfunding]] effort, as it was articulated in the [[Prelude Kickstarter Details|Prelude Kickstarter]], began this way:+The trajectory of the Axanar project's [[crowdfunding platforms|crowdfunding]] effort, as it was articulated in the [[Prelude Kickstarter Details|Prelude Kickstarter]], began like this:
  
 > //[[Prelude to Axanar]]// will then allow us to launch into //[[Axanar]]// having proven our ability to deliver professional quality Star Trek. There will be a subsequent Kickstarter for the feature-length //Axanar//.(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Prelude to Axanar Kickstarter campaign page]], retrieved 3/4/16.)) > //[[Prelude to Axanar]]// will then allow us to launch into //[[Axanar]]// having proven our ability to deliver professional quality Star Trek. There will be a subsequent Kickstarter for the feature-length //Axanar//.(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Prelude to Axanar Kickstarter campaign page]], retrieved 3/4/16.))
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 ==== The 'Infrastructure Kickstarter' ==== ==== The 'Infrastructure Kickstarter' ====
-[{{ ::idic-patch.jpg?200|**IDIC** Artwork from the Axanar Kickstarter campaign page.}}] 
  
 The release of //Prelude to Axanar// and subsequent acclaim may have been a game-changer, because the second Kickstarter campaign, for //Axanar// itself, turned out not to be really for producing the film. The release of //Prelude to Axanar// and subsequent acclaim may have been a game-changer, because the second Kickstarter campaign, for //Axanar// itself, turned out not to be really for producing the film.
  
-> [The] Axanar Kickstarter was launched with some very specific goals in mind, namely, <wrap hi>building the infrastructure that would allow us to make //Axanar// and other Star Trek properties.</wrap>(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 7, 12/15/15.))+> [The] Axanar Kickstarter was launched with some very specific goals in mind, namely, <wrap hi>building the infrastructure that would allow us to make //Axanar// and other Star Trek properties.</wrap>(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 7, 12/15/15.)) <wrap lo>[emphasis added]</wrap>
  
-In Axanar's 2015 Annual Report, Peters acknowledges the public perception of the Axanar Kickstarter was to "<wrap hi>incorrectly assume that the money was to go to production costs."</wrap>(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 8, 12/15/15.))+In Axanar's 2015 Annual Report, Peters acknowledges the public perception of the Axanar Kickstarter was to "<wrap hi>incorrectly assume that the money was to go to production costs."</wrap>(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 8, 12/15/15.)) <wrap lo>[emphasis added]</wrap>
  
 === First Commercial Hint === === First Commercial Hint ===
- 
 Instead, this Kickstarter money was destined for infrastructure — and the first mention of a grander commercial production plan. The campaign described these costs as: Instead, this Kickstarter money was destined for infrastructure — and the first mention of a grander commercial production plan. The campaign described these costs as:
 +
 +[{{ ::peters-gerrold.jpg?250|**SCIFI AUTHOR** David Gerrold (right) toured the Ares bridge set with producer Alec Peters in May 2015. This photo was [[https://twitter.com/burnettrm/status/599680952458092544|posted]] on Twitter by //Axanar// director Robert Meyer Burnett.}}]
 +
   * Set construction, $100,000   * Set construction, $100,000
-  * Soundstage, $125,000. "This will be the permanent home of Axanar Productions and <wrap hi>allow us to do more than just Axanar, from other adventures in the Star Trek universe and beyond.</wrap>  David Gerrold (author of "The Trouble with Tribbles") is already lined up to shoot his sci-fi series 'Running Dark' here. First year's rent is $ 125,000."+  * Soundstage, $125,000. "This will be the permanent home of Axanar Productions and <wrap hi>allow us to do more than just Axanar, from other adventures in the Star Trek universe and beyond.</wrap>  [[mema>David Gerrold]] (writer of "The Trouble with Tribbles") is already lined up to shoot his sci-fi series 'Running Dark' here. First year's rent is $ 125,000." <wrap lo>[link and emphasis added]</wrap>
   * Soundstage renovation.(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Prelude to Axanar Kickstarter campaign page]], retrieved 3/4/16.)) The description includes this:   * Soundstage renovation.(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Prelude to Axanar Kickstarter campaign page]], retrieved 3/4/16.)) The description includes this:
  
 > Sci-Fi Film School  -  After the sets our built, we will be holding a Sci-Fi film school. Learn all about film making from our veteran industry staff including David Gerrold (writing), Richard Hatch and Gary Graham (acting), Robert Burnett (Editing/Directing), Christian Gossett (writing/directing) and Academy Award winner Kevin Haney and Star Trek veteran Brad Look (make-up).  Donors will get first shot at the initial film school session. > Sci-Fi Film School  -  After the sets our built, we will be holding a Sci-Fi film school. Learn all about film making from our veteran industry staff including David Gerrold (writing), Richard Hatch and Gary Graham (acting), Robert Burnett (Editing/Directing), Christian Gossett (writing/directing) and Academy Award winner Kevin Haney and Star Trek veteran Brad Look (make-up).  Donors will get first shot at the initial film school session.
  
-  * Axanar pre-production costs, $50,000. This includes costume manufacture, VFX pre-visualization and modeling, and make-up."These are just pre-production costs to get these departments going."(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Prelude to Axanar Kickstarter campaign page]], retrieved 3/4/16.)) +  * Axanar pre-production costs, $50,000. This includes costume manufacture, VFX pre-visualization and modeling, and make-up. "These are just pre-production costs to get these departments going."(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Prelude to Axanar Kickstarter campaign page]], retrieved 3/4/16.)) 
-  * Axanar production costs, $325,000-$425,000.(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Prelude to Axanar Kickstarter campaign page]], retrieved 3/4/16.))+  * Axanar production costs, $325,000-$425,000.(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 3/4/16.))
  
-[{{ :undefined:early-bridge.jpg?200|**SET CONSTRUCTION** Concept drawing for the bridge set of the U.S.S. Ares.}}]+[{{ :undefined:early-bridge.jpg?250|**SET CONSTRUCTION** Concept drawing for the bridge set of the U.S.S. Ares.}}]
 ==== Ballooning Costs ==== ==== Ballooning Costs ====
  
 Curiously, this last item — part of the Kickstarter campaign page — does not correspondingly appear in the Annual Report. The project needs articulated during the campaign totaled $404,000 (including Kickstarter fees and the cost of backers' rewards). The total raised was $638,471. Peters concluded the campaign on August 24, 2014, with this statement: Curiously, this last item — part of the Kickstarter campaign page — does not correspondingly appear in the Annual Report. The project needs articulated during the campaign totaled $404,000 (including Kickstarter fees and the cost of backers' rewards). The total raised was $638,471. Peters concluded the campaign on August 24, 2014, with this statement:
  
-> Well, due to all your generosity, we have everything we need for the sets and studio and are <wrap hi>well on our way to covering most of the budget.</wrap>(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Prelude to Axanar Kickstarter campaign page]], retrieved 3/4/16.))+> Well, due to all your generosity, we have everything we need for the sets and studio and are <wrap hi>well on our way to covering most of the budget.</wrap>(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Prelude to Axanar Kickstarter campaign page]], retrieved 3/4/16.)) <wrap lo>[emphasis added]</wrap>
  
 As it turned out, costs — especially to build out the studio Peters intended to use for commercial projects, and to rent out to bring in revenue(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 15, 12/15/15.)) — rapidly grew from lack of planning. As it turned out, costs — especially to build out the studio Peters intended to use for commercial projects, and to rent out to bring in revenue(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 15, 12/15/15.)) — rapidly grew from lack of planning.
  
-> We outlined costs … for infrastructure that we would need to raise roughly $400,000 for. … <wrap hi>That was before we found out what everything would really cost and what we didn't even know we needed.</wrap>(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 8, 12/15/15.))+> We outlined costs … for infrastructure that we would need to raise roughly $400,000 for. … <wrap hi>That was before we found out what everything would really cost and what we didn't even know we needed.</wrap>(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 8, 12/15/15.)) <wrap lo>[emphasis added]</wrap>
  
 [{{ ::ares-studios.jpg?250|**ARES STUDIOS** is the Valencia, Calif., soundstage being retrofitted for profit by Alec Peters with funds raised by donors to the film, //Axanar//. This picture from its Indiegogo campaign features the studio name Photoshopped onto the warehouse exterior.}}] [{{ ::ares-studios.jpg?250|**ARES STUDIOS** is the Valencia, Calif., soundstage being retrofitted for profit by Alec Peters with funds raised by donors to the film, //Axanar//. This picture from its Indiegogo campaign features the studio name Photoshopped onto the warehouse exterior.}}]
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 ==== Time to Indiegogo ==== ==== Time to Indiegogo ====
  
-By the time Peters embarked on his third crowdfunding campaign, this time on [[Axanar Indiegogo Details|Indiegogo]] nearly a year later, not only had the [[budget analysis|costs ballooned]] … so had his [[Axanar Productions#subsidiary activities|ambitions]] for Axanar Productions.(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, pp. 20-21, 12/15/15.))+By the time Peters embarked on his third crowdfunding campaign, this time on [[Axanar Indiegogo Details|Indiegogo]] nearly a year later, not only had the costs ballooned … so had his [[Axanar Productions#subsidiary activities|ambitions]] for Axanar Productions.(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, pp. 20-21, 12/15/15.))
  
 > In the end, it was agreed that more time and more money would equal greater quality.(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 12, 12/15/15.)) > In the end, it was agreed that more time and more money would equal greater quality.(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 12, 12/15/15.))