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+ | ====== What's Behind All the Simultaneous ‘Prelude’ Tweets? ====== | ||
+ | {{TOC}} | ||
+ | //**‘Star Trek–Horizon’ viewership rapidly gains on ‘Prelude’**// | ||
+ | |||
+ | <wrap lo>//See also: [[horizon-matters|Why Star Trek–Horizon’s Success Matters]]//</ | ||
+ | |||
+ | [{{ :: | ||
+ | |||
+ | ===== Targeted Tweets ===== | ||
+ | |||
+ | Suddenly on the evening of August 7, 2016, dozens of seemingly unrelated Twitter accounts all spouted the exact [[twit> | ||
+ | |||
+ | The accounts were clearly targeted with an odd geographical emphasis on the San Francisco Bay Area and the South and, of course, genre accounts like [[twit> | ||
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+ | The **AxaMonitor** twitter account noted all the tweets, focusing on two examples. Both accounts promptly blocked [[twit> | ||
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+ | The appearance of the same tweet across dozens of accounts suggests a coordinated campaign, probably [[http:// | ||
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+ | <WRAP right round important 50%> | ||
+ | <wrap em> | ||
+ | </ | ||
+ | |||
+ | ==== Why Buy Tweets? ==== | ||
+ | |||
+ | But why buy tweets in the first place? And why now, more than two years after //Prelude to Axanar// was released? The Twitter account [[twit> | ||
+ | |||
+ | ===== ‘The Most Successful Trek Fan Film’ ===== | ||
+ | |||
+ | Those numbers may present a challenge to what, in July 2016, //Axanar// director Robert Meyer Burnett claimed on Twitter: "By any metric, //Prelude to Axanar// is still the most successful Trek fan film," | ||
+ | ==== New Leader on the Horizon ==== | ||
+ | |||
+ | <wrap lo>//See also: [[tommy_kraft|Axanar, | ||
+ | |||
+ | [{{ : | ||
+ | |||
+ | However, // | ||
+ | |||
+ | === Axanar Denial === | ||
+ | |||
+ | So is someone trying to encourage more people to view // | ||
+ | |||
+ | > I'm not aware of a Twitter ad buy to promote the //Prelude to Axanar// YouTube page. I know that when the crowdfunding campaigns were running in 2014 and 2015, we advertised on Facebook to drive people to the [Kickstarter] and [Indiegogo] pages, but I'm not aware of any recent marketing-type initiatives to drive people to [// | ||
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+ | In a follow-up statement two days later, Bawden said: | ||
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+ | <WRAP right round info 50%> | ||
+ | <wrap lo>< | ||
+ | </ | ||
+ | |||
+ | > I spoke to Alec about this yesterday and he confirmed that Axanar Productions has not made any Twitter ad buys — no ad buys of any sort since the crowdfunding campaigns, actually.((Email from Mike Bawden to AxaMonitor editor Carlos Pedraza, 8/10/16.)) | ||
+ | |||
+ | ==== ‘Horizon’ and ‘Prelude’ ==== | ||
+ | |||
+ | <wrap lo>//See also: [[axanar-accusation|Axanar Accuses Horizon of Buying Views]]//</ | ||
+ | |||
+ | The feature-length //Star Trek–Horizon// | ||
+ | |||
+ | Both //Star Trek–Horizon// | ||
+ | |||
+ | {{youtube> | ||
+ | |||
+ | ---- | ||
+ | **Keywords** {{tag> |