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ambition_vs._achievement [2016/04/20 14:12] – adds series box Carlos Pedrazaambition_vs._achievement [2020/01/25 13:24] (current) – [Stretch Goals] Carlos Pedraza
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-{{:life-sciences.jpg?nolink|}}+/* {{:life-sciences.jpg?nolink|}} */ 
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 +{{::analysis-photo.jpg |Source: Flickr/Quinn Dombrowski, Creative Commons license}} 
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 //**__Analysis__**// //**__Analysis__**//
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- 
-====== Ambition vs. Achievement ====== 
 {{TOC}} {{TOC}}
 +====== Ambition vs. Achievement ======
 {{page>analysis box}} {{page>analysis box}}
 <wrap lo>//Main article: [[crowdfunding_platforms|Crowdfunding Platforms]].\\ <wrap lo>//Main article: [[crowdfunding_platforms|Crowdfunding Platforms]].\\
 See also: [[prelude_kickstarter_details|Prelude Kickstarter Details]], [[axanar_kickstarter_details|Axanar Kickstarter Details]], [[axanar_indiegogo_details|Axanar Indiegogo Details]] and [[annual_report|Annual Report]].//</wrap> See also: [[prelude_kickstarter_details|Prelude Kickstarter Details]], [[axanar_kickstarter_details|Axanar Kickstarter Details]], [[axanar_indiegogo_details|Axanar Indiegogo Details]] and [[annual_report|Annual Report]].//</wrap>
  
-This analysis offers several views of what [[Axanar Productions]] was able to **achieve in meeting ambitious goals** to fund production of the short film, //[[Prelude to Axanar]]//, the infrastructure producer [[Alec Peters]] wanted to support production of the film, //[[Axanar]]//, and the actual production costs for the feature.+**THIS ANALYSIS** offers several views of what [[Axanar Productions]] was able to **achieve in meeting ambitious goals** to fund production of the short film, //[[Prelude to Axanar]]//, the infrastructure producer [[Alec Peters]] wanted to support production of the film, //[[Axanar]]//, and the actual production costs for the feature.
  
 As demonstrated in the following charts, at each significant stage in Axanar's fundraising history, its ambition appears to have outstripped its fundraising capabilities, and its spending has always [[annual_report#deficits|outpaced]] what it has publicly reported about its income. As demonstrated in the following charts, at each significant stage in Axanar's fundraising history, its ambition appears to have outstripped its fundraising capabilities, and its spending has always [[annual_report#deficits|outpaced]] what it has publicly reported about its income.
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 ==== Stretch Goals ==== ==== Stretch Goals ====
  
-Axanar Productions attempted to address these budget shortfalls in the revised production budget presented as part of the crowdfunding campaign launched in July of 2015 on Indiegogo.+**AXANAR PRODUCTIONS** attempted to address these budget shortfalls in the revised production budget presented as part of the crowdfunding campaign launched in July of 2015 on Indiegogo.
  
 As the campaign progressed, the "Where the money goes" section of the [[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Kickstarter page]], charted the expanding ambition for //Prelude// as contributions rolled in: As the campaign progressed, the "Where the money goes" section of the [[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Kickstarter page]], charted the expanding ambition for //Prelude// as contributions rolled in:
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 Factoring in Kickstarter fees and estimated costs to produce and ship the rewards contributors were due, increased the ask. As contributions continued to grow, Peters added new funding goals tied to costs beyond //Prelude// — meant for producing the feature, //Axanar//, itself. Factoring in Kickstarter fees and estimated costs to produce and ship the rewards contributors were due, increased the ask. As contributions continued to grow, Peters added new funding goals tied to costs beyond //Prelude// — meant for producing the feature, //Axanar//, itself.
  
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-//**__‘Suddenly, the money from the Axanar Kickstarter that would've gone to production was swallowed up by infrastructure. ’__**//+//**__« Suddenly, the money from the Axanar Kickstarter that would've gone to production was swallowed up by infrastructure. »__**//
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 ==== Original Goal ==== ==== Original Goal ====
  
-At the outset of the second Kickstarter campaign, Peters' budget estimate was much lower than what it eventually turned out to be, though he gave himself room for the budget to grow:+**IN THE BEGINNING** of the second Kickstarter campaign, Peters' budget estimate was much lower than what it eventually turned out to be, though he gave himself room for the budget to grow:
  
 > The 90-minute //Axanar// feature will take about 3 weeks and cost roughly between $650,000 and $750,000 (the budget is in process based on learnings from the //Prelude to Axanar// budget, so I would expect the budget to climb).(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 4/2/16.)) > The 90-minute //Axanar// feature will take about 3 weeks and cost roughly between $650,000 and $750,000 (the budget is in process based on learnings from the //Prelude to Axanar// budget, so I would expect the budget to climb).(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 4/2/16.))
  
 ==== Infrastructure Goals ==== ==== Infrastructure Goals ====
 +
 At the outset, this Kickstarter was meant to pay for the sound stage and set construction. "Anything over what we need for that," Peter said, "will be applied to the feature production costs."(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 4/2/16.)) But then the money started rolling in. A rousing endorsement from Star Trek actor George Takei spurred contributions higher than Peters expected: At the outset, this Kickstarter was meant to pay for the sound stage and set construction. "Anything over what we need for that," Peter said, "will be applied to the feature production costs."(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 4/2/16.)) But then the money started rolling in. A rousing endorsement from Star Trek actor George Takei spurred contributions higher than Peters expected:
  
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 > [The] Axanar Kickstarter was launched with some very specific goals in mind, namely, building the infrastructure that would allow us to make Axanar and other Star Trek properties.((Axanar Annual Report 2015, Revised, p. 7, 12/15/15.)) > [The] Axanar Kickstarter was launched with some very specific goals in mind, namely, building the infrastructure that would allow us to make Axanar and other Star Trek properties.((Axanar Annual Report 2015, Revised, p. 7, 12/15/15.))
  
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-//**__‘With the enthusiasm behind //Axanar// telling us fans wanted to see something spectacular, the scope of the original production grew past the original budget level. ’__**// — //Frequently Asked Questions, Axanar Website//+//**__« With the enthusiasm behind //Axanar// telling us fans wanted to see something spectacular, the scope of the original production grew past the original budget level. »__**// — //Frequently Asked Questions, Axanar Website//
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 Yet he acknowledges the public perception that the Axanar Kickstarter was to “incorrectly assume that the money was to go to production costs.” ((Axanar Annual Report 2015, Revised, p. 8, 12/15/15.)) Yet he acknowledges the public perception that the Axanar Kickstarter was to “incorrectly assume that the money was to go to production costs.” ((Axanar Annual Report 2015, Revised, p. 8, 12/15/15.))
  
-While it is true that at the outset of this Kickstarter Peters clearly outlined the soundstage and set construction costs as the objective of the campaign, it's also true he added that any amount over those costs would be applied to the feature production costs.(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 4/2/16.))+**WHILE IT'S TRUE** that at the outset of this Kickstarter Peters clearly outlined the soundstage and set construction costs as the objective of the campaign, it's also true he added that any amount over those costs would be applied to the feature production costs.(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 4/2/16.))
  
 It is therefore notable that every other spending category named in the Kickstarter campaign was correspondingly addressed in the Annual Report — except for production costs. It is therefore notable that every other spending category named in the Kickstarter campaign was correspondingly addressed in the Annual Report — except for production costs.
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-**Keywords** {{tag>commercial crowdfunding defendants stub}}+<wrap right>**Keywords** {{tag>commercial crowdfunding defendants fact_check}}</wrap>