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ambition_vs._achievement [2016/04/04 03:02] – [Rising Costs] Carlos Pedrazaambition_vs._achievement [2020/01/25 13:24] (current) – [Stretch Goals] Carlos Pedraza
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-{{:life-sciences.jpg?nolink|}}+/* {{:life-sciences.jpg?nolink|}} */ 
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 +{{::analysis-photo.jpg |Source: Flickr/Quinn Dombrowski, Creative Commons license}} 
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 //**__Analysis__**// //**__Analysis__**//
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-====== Ambition vs. Achievement ====== 
 {{TOC}} {{TOC}}
 +====== Ambition vs. Achievement ======
 +{{page>analysis box}}
 <wrap lo>//Main article: [[crowdfunding_platforms|Crowdfunding Platforms]].\\ <wrap lo>//Main article: [[crowdfunding_platforms|Crowdfunding Platforms]].\\
 See also: [[prelude_kickstarter_details|Prelude Kickstarter Details]], [[axanar_kickstarter_details|Axanar Kickstarter Details]], [[axanar_indiegogo_details|Axanar Indiegogo Details]] and [[annual_report|Annual Report]].//</wrap> See also: [[prelude_kickstarter_details|Prelude Kickstarter Details]], [[axanar_kickstarter_details|Axanar Kickstarter Details]], [[axanar_indiegogo_details|Axanar Indiegogo Details]] and [[annual_report|Annual Report]].//</wrap>
  
-This analysis offers several views of what [[Axanar Productions]] was able to **achieve in meeting ambitious goals** to fund production of the short film, //[[Prelude to Axanar]]//, the infrastructure producer [[Alec Peters]] wanted to support production of the film, //[[Axanar]]//, and the actual production costs for the feature.+**THIS ANALYSIS** offers several views of what [[Axanar Productions]] was able to **achieve in meeting ambitious goals** to fund production of the short film, //[[Prelude to Axanar]]//, the infrastructure producer [[Alec Peters]] wanted to support production of the film, //[[Axanar]]//, and the actual production costs for the feature.
  
 As demonstrated in the following charts, at each significant stage in Axanar's fundraising history, its ambition appears to have outstripped its fundraising capabilities, and its spending has always [[annual_report#deficits|outpaced]] what it has publicly reported about its income. As demonstrated in the following charts, at each significant stage in Axanar's fundraising history, its ambition appears to have outstripped its fundraising capabilities, and its spending has always [[annual_report#deficits|outpaced]] what it has publicly reported about its income.
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 The Kickstarter campaign for the 20-minute //Prelude to Axanar// started out modestly, with costs held down as much as possible, including deferring payments to visual effects wizard [[Tobias Richter]], Peters said: The Kickstarter campaign for the 20-minute //Prelude to Axanar// started out modestly, with costs held down as much as possible, including deferring payments to visual effects wizard [[Tobias Richter]], Peters said:
  
-> We could have gotten //Prelude// done for $ 10,000, but it would have meant deferring payment to our VFX team and others, who graciously offered to work and take payment after the main Kickstarter if needed.(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Prelude to Axanar Kickstarter campaign page]], retrieved 4/1/16.))+> We could have gotten //Prelude// done for $10,000, but it would have meant deferring payment to our VFX team and others, who graciously offered to work and take payment after the main Kickstarter if needed.(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Prelude to Axanar Kickstarter campaign page]], retrieved 4/1/16.))
  
-This Kickstarter was always planned as the first of a series to enable Peters " to make first true independent Star Trek film."(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Prelude to Axanar Kickstarter campaign page]], retrieved 4/1/16.))+This Kickstarter was always planned as the first of a series to enable Peters "to make the first true independent Star Trek film."(([[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Prelude to Axanar Kickstarter campaign page]], retrieved 4/1/16.))
  
 ==== Stretch Goals ==== ==== Stretch Goals ====
  
-Axanar Productions attempted to address these budget shortfalls in the revised production budget presented as part of the crowdfunding campaign launched in July of 2015 on Indiegogo.+**AXANAR PRODUCTIONS** attempted to address these budget shortfalls in the revised production budget presented as part of the crowdfunding campaign launched in July of 2015 on Indiegogo.
  
 As the campaign progressed, the "Where the money goes" section of the [[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Kickstarter page]], charted the expanding ambition for //Prelude// as contributions rolled in: As the campaign progressed, the "Where the money goes" section of the [[https://www.kickstarter.com/projects/194429923/star-trek-prelude-to-axanar/description|Kickstarter page]], charted the expanding ambition for //Prelude// as contributions rolled in:
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 Factoring in Kickstarter fees and estimated costs to produce and ship the rewards contributors were due, increased the ask. As contributions continued to grow, Peters added new funding goals tied to costs beyond //Prelude// — meant for producing the feature, //Axanar//, itself. Factoring in Kickstarter fees and estimated costs to produce and ship the rewards contributors were due, increased the ask. As contributions continued to grow, Peters added new funding goals tied to costs beyond //Prelude// — meant for producing the feature, //Axanar//, itself.
  
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-//**__‘Suddenly, the money from the Axanar Kickstarter that would've gone to production was swallowed up by infrastructure. ’__**//+//**__« Suddenly, the money from the Axanar Kickstarter that would've gone to production was swallowed up by infrastructure. »__**//
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 ==== Spending ==== ==== Spending ====
  
-With a total raised of $123,997,((This total includes $10,164 in fees paid off the top to Kickstarter.)) Peters went on to produce the award-winning //Prelude to Axanar//. The final cost for the 20-minute short came to $133,449((Again, this total includes $10,164 in fees paid to Kickstarter)) — a [[annual_report#deficits|$9,452 deficit]] that needed to be covered by proceeds from the subsequent [[axanar_indiegogo_details|Indiegogo campaign]].+With a total raised of $123,997,((This total includes $10,164 in fees paid off the top to Kickstarter.)) Peters went on to produce the award-winning //Prelude to Axanar//. The final cost for the 20-minute short came to $133,449((Again, this total includes $10,164 in fees paid to Kickstarter)) — a [[annual_report#deficits|$9,452 deficit]] that needed to be covered by proceeds from the subsequent [[axanar_kickstarter_details|Kickstarter campaign]].
  
 ===== Ambition: Axanar ===== ===== Ambition: Axanar =====
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 ==== Original Goal ==== ==== Original Goal ====
  
-At the outset of the second Kickstarter campaign, Peters' budget estimate was much lower than what it eventually turned out to be, though he gave himself room for the budget to grow:+**IN THE BEGINNING** of the second Kickstarter campaign, Peters' budget estimate was much lower than what it eventually turned out to be, though he gave himself room for the budget to grow:
  
 > The 90-minute //Axanar// feature will take about 3 weeks and cost roughly between $650,000 and $750,000 (the budget is in process based on learnings from the //Prelude to Axanar// budget, so I would expect the budget to climb).(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 4/2/16.)) > The 90-minute //Axanar// feature will take about 3 weeks and cost roughly between $650,000 and $750,000 (the budget is in process based on learnings from the //Prelude to Axanar// budget, so I would expect the budget to climb).(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 4/2/16.))
  
 ==== Infrastructure Goals ==== ==== Infrastructure Goals ====
 +
 At the outset, this Kickstarter was meant to pay for the sound stage and set construction. "Anything over what we need for that," Peter said, "will be applied to the feature production costs."(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 4/2/16.)) But then the money started rolling in. A rousing endorsement from Star Trek actor George Takei spurred contributions higher than Peters expected: At the outset, this Kickstarter was meant to pay for the sound stage and set construction. "Anything over what we need for that," Peter said, "will be applied to the feature production costs."(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 4/2/16.)) But then the money started rolling in. A rousing endorsement from Star Trek actor George Takei spurred contributions higher than Peters expected:
  
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 > [The] Axanar Kickstarter was launched with some very specific goals in mind, namely, building the infrastructure that would allow us to make Axanar and other Star Trek properties.((Axanar Annual Report 2015, Revised, p. 7, 12/15/15.)) > [The] Axanar Kickstarter was launched with some very specific goals in mind, namely, building the infrastructure that would allow us to make Axanar and other Star Trek properties.((Axanar Annual Report 2015, Revised, p. 7, 12/15/15.))
  
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-//**__‘With the enthusiasm behind //Axanar// telling us fans wanted to see something spectacular, the scope of the original production grew past the original budget level. ’__**// — //Frequently Asked Questions, Axanar Website//+//**__« With the enthusiasm behind //Axanar// telling us fans wanted to see something spectacular, the scope of the original production grew past the original budget level. »__**// — //Frequently Asked Questions, Axanar Website//
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 Yet he acknowledges the public perception that the Axanar Kickstarter was to “incorrectly assume that the money was to go to production costs.” ((Axanar Annual Report 2015, Revised, p. 8, 12/15/15.)) Yet he acknowledges the public perception that the Axanar Kickstarter was to “incorrectly assume that the money was to go to production costs.” ((Axanar Annual Report 2015, Revised, p. 8, 12/15/15.))
  
-While it is true that at the outset of this Kickstarter Peters clearly outlined the soundstage and set construction costs as the objective of the campaign, it's also true he added that any amount over those costs would be applied to the feature production costs.(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 4/2/16.))+**WHILE IT'S TRUE** that at the outset of this Kickstarter Peters clearly outlined the soundstage and set construction costs as the objective of the campaign, it's also true he added that any amount over those costs would be applied to the feature production costs.(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 4/2/16.))
  
 It is therefore notable that every other spending category named in the Kickstarter campaign was correspondingly addressed in the Annual Report — except for production costs. It is therefore notable that every other spending category named in the Kickstarter campaign was correspondingly addressed in the Annual Report — except for production costs.
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-<wrap lo><wrap em>BUDGET STATUS</wrap> As of January 2016, when Axanar's Indiegogo campaign was shuttered by the [[lawsuit]], the production appeared to have $565,330 on hand (minus expenses between July 31 and December 31, 2016). Meanwhile, the shortfall between money raised from both Kickstarter and Indiegogo and the production budget for //Axanar// stands at $745,566 — [[crowdfunding_platforms#Progress to Axanar|44 percent]] of the film's budget.</wrap>+<wrap lo><wrap em>BUDGET STATUS</wrap> As of January 2016, when Axanar's Indiegogo campaign was shuttered by the [[lawsuit]], the production appeared to have $565,330 on hand (minus expenses between July 31 and December 31, 2016). Meanwhile, the shortfall between money raised from both Kickstarter and Indiegogo and the production budget for //Axanar// stands at $745,566 — [[crowdfunding_platforms#Progress to Axanar|66 percent]] of the film's production budget.</wrap>
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-**Keywords** {{tag>commercial crowdfunding defendants stub}}+<wrap right>**Keywords** {{tag>commercial crowdfunding defendants fact_check}}</wrap>