{{:life-sciences.jpg?nolink|}}
{{TOC}}
====== Axanar Kickstarter Details ======

<wrap lo>//Main article: [[Crowdfunding Platforms]]// \\
//See also: [[Prelude Kickstarter Details]], [[Axanar Indiegogo Details]] and [[ambition_vs._achievement|Ambition vs. achievement]]//</wrap>
[{{ ::starfleet-patch-5.jpg?200|**FIRST TO THE FIGHT** This Starfleet patch was a reward offered only to early backers in Axanar's second Kickstarter campaign.}}]

This is an analysis of the publicly available information about Axanar's second Kickstarter campaign, a month-long effort launched in July 2014, following release of the short film, //[[Prelude to Axanar]]//. The effort succeeded in raising $638,471 from 8,548 backers; its goal was $100,000. Of the three [[crowdfunding platforms|crowdfunding campaigns]], this one raised the most in the shortest time.

**CONTROVERSY** This campaign is also the production's most controversial, as it marks the production's [[moving the goalposts|departure from its original goal]] of simply producing //Star Trek: Axanar//, the feature film, and instead investing a significant portion of donors' dollars in the infrastructure of [[Ares Studios]], a for-profit venture by [[Axanar Productions]] to produce future Star Trek-related films and other science fiction properties.(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, pp. 7, 8, 15, 20.))

<WRAP center round important>
===== About the Kickstarter Data =====

While the total amount raised in this campaign was $638,471, only $610,065 (95.6 percent) came from 8,272 people (96.8 percent of total backers) who selected rewards among the 22 reward levels offered.

The remaining $28,406 came from 276 backers who appear to have not selected any rewards, so the amount of their individual contributions were not publicly disclosed. The average undisclosed donation was about $103.
</WRAP>

==== Donations Divvied Up ====

Consequently, the analysis below is based only on the total raised from donors who did choose rewards, for a total of $610,065.(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 3/1/16.))

{{page>analysis box}}

The following charts demonstrate:
  * **Donors of small amounts** (under $100) made up 86 percent of the project's backers (//Figure 1//).
  * However, those small donations made up just more than half the total raised (//Figure 2//).
  * **Just a sliver** of backers (24, or 0.4 percent) made contributions of more than $2,000 (//Figure 1//). In fact, 12 backers alone contributed $80,000 — 13 percent of the total raised (//Figure 3//).
  * Those 24 backers contributed $1 of every $5 raised from 8,272 people.
  * Meanwhile, **mid-level donors** (between $100-500) comprised only 14 percent of backers (//Figure 1//) but pulled twice their weight, donating nearly 30 percent of the total raised (//Figure 2//).

{{::axanar-kickstarter-details.jpg?direct|}}
<WRAP centeralign>
<wrap lo>//Click image to view full size//</wrap>
</WRAP>

==== Distribution of Donors ====

The following charts tease out interesting information about backers and the rewards they selected.

{{ :view-charts.png|Rotate mobile device for best view of chart}}
=== Top 5 Rewards ===

Based on the data in //Figure 3// below, the Top 5 rewards selected by backers were:

^    ^ Amount     ^   Reward   ^ No. of Backers |
^   1. | $25            | Download of //Axanar//      | 2,565                  |
^   2. | $75           | //Axanar// Blu-ray                | 2,052                  |
^   3. | $35           | Starfleet 'First Fleet' patch | 811 |
^   4. | $65           | //Axanar// DVD                     | 631 |
^   5. | $100         | Signed, limited edition cast photo | 475 |
^ ^ Top 5 rewards raised $334,925 (55 percent of total) from 6,534 backers (79 percent of total) |||

{{:kickstarter_logo.jpg?nolink&100 |}}
<WRAP centeralign><wrap lo>//Figure 3//</wrap></WRAP>
{{:axanar-1-crowd.jpg?direct|}}

{{ :view-charts.png|Rotate mobile device for best view of chart}}
=== High-End Rewards ===

These are the rewards offered to the highest-paying contributors:

^   Amount ^   Reward   ^ No. of Backers |
|   $10,000 | Work as producer on set | 4 |
|   $5,000 | Appear as Starfleet HQ extra | 3 |
|   $5,000 | Featured extra onscreen | 5 |
|   $5,000 | Name an onscreen Starfleet vessel | 5 |
^ ^ These 17 people contributed $105,000 (17 percent of the total) ||


/* ==== Endangered Rewards ====

The following rewards from this Kickstarter campaign are most threatened by the [[copyright]] [[lawsuit]] against [[Axanar Productions]].

list */

{{section>crowdfunding platforms#Source Data}}

{{page>moving the goalposts?}}


----
**Keywords** {{tag>crowdfunding commercial}}